From startup companies just emerging from stealth, to those using a new round of funding to support explosive growth, newcomers to the cybersecurity market often bring fresh, innovative technologies that address the most timely of threats facing the business community.
Companies recognized in this category are new to the IT security field – offering an initial, strong, flagship product that is within two years of its initial release, and holding great promise for further product development, customer expansion and overall fiscal and employee growth.
![](https://cdn.scmagazine.com/wp-content/uploads/2021/03/Beyond-Identity-1024x601.jpeg)
FINALIST | ROOKIE COMPANY OF THE YEAR
BEYOND IDENTITY
Location: New York, New York
Notable: Architected a password-less identity platform that creates a frictionless, "zero-click" login experience, protects data and resources from unauthorized access, delivers real-time user and device trust, and saves time and operational costs.
![](https://cdn.scmagazine.com/wp-content/uploads/2021/03/ClearSkye-1024x757.jpg)
FINALIST | ROOKIE COMPANY OF THE YEAR
CLEAR SKYE
Location: San Francisco, California
Notable: Provides expected functionalities like lifecycle management, access request, access certification, and compliance and audit reporting, as well as full alignment with other applications running on the ServiceNow platform, such as ITSM, CMDB, HR, GRC and Security Operations.
![](https://cdn.scmagazine.com/wp-content/uploads/2021/03/Concentric-1024x576.png)
FINALIST | ROOKIE COMPANY OF THE YEAR
CONCENTRIC.AI
Location: San Jose, California
Notable: Concentric Semantic Intelligence uses deep learning to extract optimal security policies from existing data, and then organizes that data into thematic categories that offer insights into meaning and business criticality.
![](https://cdn.scmagazine.com/wp-content/uploads/2021/03/Lucidum-1024x541.jpg)
FINALIST | ROOKIE COMPANY OF THE YEAR
LUCIDUM
Location: San Jose, California
Notable: Employs patent-pending machine learning against a massive volume of pre-existing data to triangulate and provide context about known and unknown computers, mobile devices, cloud environments, IoT devices, microservices and other assets.
![](https://cdn.scmagazine.com/wp-content/uploads/2021/03/Vulcan-1024x525.png)
FINALIST | ROOKIE COMPANY OF THE YEAR
VULCAN CYBER
Location: Tel Aviv, Israel
Notable: Takes a scan-to-fix, full-lifecycle approach to remediation, including auto-generating customized remediation playbooks, creating custom dashboards and building a library of curated remedies.